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E-commerce · Plants & gardenAustraliaProjected results

Purchases more than doubled at a lower cost per order.

A specialist online nursery with strong products and seasonal demand, but paid campaigns that were buying traffic rather than customers.

Ladybird Nursery by the numbers

+132%Purchases
4.1xROAS
−37%Cost per purchase
+101%Traffic
+72%Revenue
2.9%Conversion rate
AUD 29Cost per purchase
AUD 118Average order value
Paid campaign manager
Paid campaign manager — illustrative dashboard
Illustrative dashboard built from projected portfolio figures. Client reporting uses your own platform data.

Stages of the system used

Strategy
Acquisition
Conversion
Automation
AI Visibility
Scale

What made the difference

  • Strategy first: the target number was agreed before any channel was switched on.
  • Creative and landing pages were tested together, so acquisition and conversion improved in the same cycle.
  • Every figure was reported from the client’s own platforms — no agency dashboard in between.

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