Ladybird Nursery by the numbers
+132%Purchases
4.1xROAS
−37%Cost per purchase
+101%Traffic
+72%Revenue
2.9%Conversion rate
AUD 29Cost per purchase
AUD 118Average order value
Stages of the system used
Strategy
Acquisition
Conversion
Automation
AI Visibility
Scale
What made the difference
- Strategy first: the target number was agreed before any channel was switched on.
- Creative and landing pages were tested together, so acquisition and conversion improved in the same cycle.
- Every figure was reported from the client’s own platforms — no agency dashboard in between.
More projects
All results+149%Orders
Website orders up 149% with an 11x return on ad spend.
11xROAS
−47%Cost per order
+139%Website traffic
168Monthly leads
168 monthly leads, half of them booked into appointments.
112Qualified leads
51%Lead-to-appointment
+84%Website traffic
87Meetings
Outreach engineered into a pipeline, not a spreadsheet.
2,800Companies targeted
12,500Prospects researched
18,700Outreach messages
