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34 projects. Numbers first.
Every project below is presented as numbers, not adjectives. Figures are labelled Projected (portfolio projections) or Sample scenario (modelled campaigns) until platform data is attached, when they become Verified.
Clients and portfolio brands
- GiftsAI
- GetTheGists
- CourseMonster
- Anchor & Bloom Wellness
- SecurityTransform
- CT4
- Prime Credit Lab
- ShopManta
- Global Family Travels
- Wonderers Coaching
- Novabyg
- Ladybird Nursery
- Specialist Suite
- Fast & Fresh
- TattooShatuu
- SolutionGo!
- Affluence PR
- Bnova
- TeachNiche
- Vygon Asia
- Zavcom
- Prosnax.shop
By client
Client projects.
+132%Purchases
Purchases more than doubled at a lower cost per order.
4.1xROAS
−37%Cost per purchase
+101%Traffic
+149%Orders
Website orders up 149% with an 11x return on ad spend.
11xROAS
−47%Cost per order
+139%Website traffic
168Monthly leads
168 monthly leads, half of them booked into appointments.
112Qualified leads
51%Lead-to-appointment
+84%Website traffic
87Meetings
Outreach engineered into a pipeline, not a spreadsheet.
2,800Companies targeted
12,500Prospects researched
18,700Outreach messages
+64%New user registrations
AI-driven gifting brand grows registrations 64% while cutting CAC.
−31%CAC
2.8xMeta Ads ROAS
2.6%Meta Ads CTR
+72%Extension installs
Chrome extension installs up 72% with a 41% landing-page lift.
+47%Qualified signups
−29%CAC
3.4%Paid social CTR
+38%Organic traffic
Organic traffic and training enquiries climb together.
+27%Training enquiries
−24%Cost per lead
6.1%Google Search CTR
4.6xMeta Ads ROAS
A $67 digital product launched at 4.6x ROAS on a $40/day budget.
$14–18Purchase CPA
3.1%Average CTR
−38%Cost per purchase
$11.40B2B lead cost
B2B leads at $11.40 through LinkedIn thought leadership.
+58%LinkedIn engagement
+44%Qualified visitors
23%Gated-content conversion
$9.80Average Meta CPL
120+ monthly leads at a $9.80 cost per lead.
120+Monthly leads
3.2%Average CTR
−28%Qualified CPL
6.2%Search Ads CTR
Search leads at $22 with a 6.2% click-through rate.
−18%CPC
+35%Qualified leads
$22Cost per lead
40–50Qualified leads / month
40–50 qualified local leads a month at $18 each.
$18Cost per lead
5.8%Google Ads CTR
+34%Quote requests
1,720Purchases
Twenty videos and 48 ad variations turned into 1,720 purchases.
20Videos produced
48Ad variations
16Static creatives
+118%Website traffic
Website traffic up 118% with 27 qualified enquiries a month.
+74%LinkedIn followers
+63%Instagram followers
4.8%Engagement rate
137Monthly leads
137 monthly leads and 21 customers from an integrated system.
+91%Traffic
+146%Social reach
82Qualified leads
$1.28Cost per lead
2,180 leads at $1.28 each, 184 paying customers.
1.3MImpressions
31,500Clicks
2.42%CTR
+97%Website traffic
Healthcare brand nearly doubles website traffic through content.
180Social posts
42Videos
142KMonthly reach
41Customers
8,500 prospects worked down to 41 customers.
8,500Prospects
6,800Calls
2,340Contacts reached
18,600Installs
18,600 installs at $0.65, 61% activated.
$12KCampaign spend
3.8MImpressions
74KClicks
72Competitive gaps
27 competitors analysed into 72 competitive gaps.
27Competitors analysed
14Product categories
2,800Keywords researched
+45%Social reach
Social reach up 45% and sourcing enquiries up 22%.
+38%Engagement
+22%Inbound sourcing enquiries
+31%Social traffic
+62%Post saves
Post saves up 62% and travel enquiries up 18%.
+48%Destination content engagement
+31%Website clicks
+18%Travel enquiries
$3.80Cost per WhatsApp conversation
95+ WhatsApp enquiries a month at $3.80 each.
95+Monthly enquiries
3.5%Campaign CTR
27%Qualified conversation rate
$46,720Booking revenue
A 2,000-contact database turned into $46,720 in bookings.
2,000Customer database
6Customer segments
1,760Contacts reached
By scenario
Modelled campaigns.
What a full campaign looks like when every stage is built. Use these to size an engagement, not to predict yours.
12.63xROAS
$15K spend modelled to $189K revenue at 12.6x ROAS.
$15KMonthly spend
4.2MImpressions
2.3%CTR
+188%Organic lead growth
48 new pages, 87 top-10 keywords, 213 organic leads a month.
48New SEO pages
36Blog articles
420Target keywords
14h → <5 minLead response time
Lead response time cut from 14 hours to under five minutes.
9Follow-up sequences
12CRM segments
+310%Follow-up completion
+127%Inbound enquiries
18K to 46.5K followers and 127% more inbound enquiries.
360Posts
150Reels
8.4MReach
$1.36MAttributed revenue
$25K a month modelled to $1.36M attributed revenue.
$25K/moMarketing investment
18.6MImpressions
410KSessions
12.27xROAS
$5K a month modelled to 118 direct bookings at 12.3x ROAS.
$5KMonthly ad spend
2.1MImpressions
31KWebsite sessions
$285KPipeline
22K prospects modelled to $285K pipeline in 90 days.
4,500Accounts targeted
22KProspects
31KOutreach messages
2,142Leads
$10K a month modelled to 2,142 leads at $4.67 each.
$10KMonthly spend
420KImpressions
31,500Clicks
By capacity
Methodologies.
5+AI / search environments monitored
Become the answer. Become the recommendation.
50–300+Priority buyer prompts mapped
100+Content and entity opportunities
12+Core optimisation areas
9Specialised roles
Nine roles, one fee, one accountable lead.
40–60Monthly social posts
20–35Short-form videos
4–8Campaign concepts