B2B Lead Generation by the numbers
22K prospects → 410 qualified → 238 meetings → 19 customers
$285KPipeline
4,500Accounts targeted
22KProspects
31KOutreach messages
7.8%Response rate
1,020Positive responses
410Qualified leads
238Meetings
189Meetings held
76Opportunities
51Proposals
19Customers
Stages of the system used
Strategy
Acquisition
Conversion
Automation
AI Visibility
Scale
What made the difference
- Strategy first: the target number was agreed before any channel was switched on.
- Creative and landing pages were tested together, so acquisition and conversion improved in the same cycle.
- Every figure was reported from the client’s own platforms — no agency dashboard in between.
More projects
All results+132%Purchases
Purchases more than doubled at a lower cost per order.
4.1xROAS
−37%Cost per purchase
+101%Traffic
+149%Orders
Website orders up 149% with an 11x return on ad spend.
11xROAS
−47%Cost per order
+139%Website traffic
168Monthly leads
168 monthly leads, half of them booked into appointments.
112Qualified leads
51%Lead-to-appointment
+84%Website traffic