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Search acquisitionSample scenario

$10K a month modelled to 2,142 leads at $4.67 each.

A modelled search programme for a lead-driven service business.

Google Ads Lead Generation by the numbers

31,500 clicks → 2,142 leads → 316 opportunities → 82 customers
2,142Leads
$10KMonthly spend
420KImpressions
31,500Clicks
7.5%CTR
$0.32CPC
6.8%Landing-page conversion
$4.67Cost per lead
1,028Qualified leads
316Opportunities
82Customers
5.2xROAS
Search campaigns
Search campaigns — illustrative dashboard
Illustrative dashboard built from projected portfolio figures. Client reporting uses your own platform data.

Stages of the system used

Strategy
Acquisition
Conversion
Automation
AI Visibility
Scale

What made the difference

  • Strategy first: the target number was agreed before any channel was switched on.
  • Creative and landing pages were tested together, so acquisition and conversion improved in the same cycle.
  • Every figure was reported from the client’s own platforms — no agency dashboard in between.

More projects

All results
+132%Purchases
Ladybird NurseryE-commerce · Plants & gardenAustraliaProjected

Purchases more than doubled at a lower cost per order.

4.1xROAS
−37%Cost per purchase
+101%Traffic
Case study
+149%Orders
Fast & FreshTakeaway · Food deliveryUnited KingdomProjected

Website orders up 149% with an 11x return on ad spend.

11xROAS
−47%Cost per order
+139%Website traffic
Case study
168Monthly leads
Specialist SuiteHealthcareInternationalProjected

168 monthly leads, half of them booked into appointments.

112Qualified leads
51%Lead-to-appointment
+84%Website traffic
Case study

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