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E-commerce performance campaignSample scenario

$15K spend modelled to $189K revenue at 12.6x ROAS.

A modelled full-month Meta campaign for a mid-priced e-commerce catalogue.

Meta Ads scenario by the numbers

96,600 clicks → 8,240 carts → 4,780 checkouts → 2,310 purchases
12.63xROAS
$15KMonthly spend
4.2MImpressions
2.3%CTR
96,600Clicks
$0.16CPC
8,240Add-to-carts
2,310Purchases
$6.49CPA
$82AOV
$189,420Revenue
Paid campaign manager
Paid campaign manager — illustrative dashboard
Illustrative dashboard built from projected portfolio figures. Client reporting uses your own platform data.

Stages of the system used

Strategy
Acquisition
Conversion
Automation
AI Visibility
Scale

What made the difference

  • Strategy first: the target number was agreed before any channel was switched on.
  • Creative and landing pages were tested together, so acquisition and conversion improved in the same cycle.
  • Every figure was reported from the client’s own platforms — no agency dashboard in between.

More projects

All results
+132%Purchases
Ladybird NurseryE-commerce · Plants & gardenAustraliaProjected

Purchases more than doubled at a lower cost per order.

4.1xROAS
−37%Cost per purchase
+101%Traffic
Case study
+149%Orders
Fast & FreshTakeaway · Food deliveryUnited KingdomProjected

Website orders up 149% with an 11x return on ad spend.

11xROAS
−47%Cost per order
+139%Website traffic
Case study
168Monthly leads
Specialist SuiteHealthcareInternationalProjected

168 monthly leads, half of them booked into appointments.

112Qualified leads
51%Lead-to-appointment
+84%Website traffic
Case study

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